A.Dyakov - Doctor of Philological Sciences, Professor, SibUPK, e-mail: firstname.lastname@example.org
G.Maklakov - Ph.D., Professor, Professor of Novosibirsk branch of RG named after G.V.Plekhanov, e-mail: email@example.com
Annotation. The article studies time factor in the sphere of commodity circulation, the impact of goods traffic acceleration on social and economic efficiency of commercial activities in wholesale and retail trade. The change of norm-setting methods by reference to suppliers instead of commodity groups is proposed to improve commodity supplies management techniques.